Join Date: May 2007
Location: New Orleans, LA
Re: Reasonable Haggle
Look at the base MSRP and then estimate anywhere from 2-5k less and you'll be pretty close to invoice. Down here, they don't need to tell you what they paid, but you can guesstimate. We have 6500 in rebates here. So if a 2007 MSRP was $36k (including options) and it wasn't a sport, I would say they paid about 32k. However, don't think the dealer bought that Commander at invoice; that isn't always true. Also, dealers get holdback (which can be from a few hundred to a few thousand dollars) as well as manufacturer to dealer incentives (different than your incentive). So you might think you are getting a steal by getting a 36k car at 32, but the dealer might still be making out (hence you might still have some more wiggle room) if he bought the car at 30k (even though invoice says 32K), gets $500 in holdback and then $1500 in manufacturer incentive. All the same, he just sold it and made 32k off of it (2k profit). Now, you still got a deal, but you see how much wiggle room he had to make with you? He let you 'bargain' him down to the invoice price, when you had these other numbers floating out there. Sometime, you can get a steal, though.
I bought a 2006 sport last month that had a base MSRP of 29k but stickered with options at 33k (4.7L and every option but leather, nav, and 4x4). I got it for 23k. They didn't make jack off of that sale and after 1 year of having it on the lot, they had already bought it.
Finding a new 2006 is the best bet you can get (or last years model in the current model year). A dealer usually can carry a note on the car under one type of dealer financing (they really aren't paying anything). However, there is a limited time the dealer can have a car on the lot without having to actually have to pay for the car. It's a weird and complicated loan, but basically (not all are the same, but most) they can have the car on the lot for the current MY before they need to 'purchase' the car, then they must get rid of it. I'm sure if you google you'll find more info.