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Chrysler has been known for organizing public participation events at various locations across the U.S. and Canada. Now it's set to launch another, dubbed the Jeep Rocks & Road Tour, which will hit 11 different venues across the United States from July 16 through October 31st this year.

The tour is designed "to provide our current and potential customers with an adventurous experience that is exclusive to the Jeep brand," according to Jeep CEO Mike Manley.

At each location, the tour will incorporate on and off-road driving tests, with participants getting time behind the wheel of 2011 Jeep models, including the Wrangler, Patriot and new Grand Cherokee. Trained instructors will be on hand for the off-road sections, which will including multiple types of road surfaces, rocky trails and log crossings. In addition to sampling the latest Jeep offerings, owners of existing models will also get a chance to drive their own vehicles at these events in the 'Jeep Owner's playground.' The tour kicks off at the Syracuse, New York Nationals (one of the largest car shows in the North East) on July 16th, with stops in Columbus, Ohio; Rockford, Illinois; Indianapolis; Boston; Omaha, Nebraska; Martinsburg, West Virginia; Virgina Beach; Fayetteville, Arkansas; Charlotte, North Carolina and Fort Worth, Texas. The Jeep Rocks & Road tour is free to those that pre-register for the event, so long as they bring their receipt with them on the day.

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